Passion Project, 2025
Conceptual project for a bold and modern Korean BBQ restaurant that celebrates authentic Korean grilling culture through edgy visuals, vibrant atmosphere, and immersive storytelling.
Logo idea
A distinctive G was developed to bridge the restaurant's dual cultural identity. The letterform merges the Latin alphabet G with the Korean Hangul G, creating a hybrid character that reads authentically in both languages. This allows the mark to resonate with Korean speakers while remaining universally recognizable, establishing a visual symbol that honors both traditions simultaneously.
Logomark
The G functions as a standalone logomark for applications where the full logotype cannot be accommodated. This abbreviated version maintains brand recognition across social media profiles, app icons, and other constrained spaces, ensuring consistent visual presence regardless of format.
