Photographer:

Photo:

Google

Google

Google

Google

While employed at IW Agency in Stockholm, I created several feature wall artworks for Swedish-themed meeting rooms as a small part of a larger interior design project for Google's Stockholm HQ. The idea was to show famous Swedish things and topics on the wall of meeting rooms, to act as a conversation starter for international meetings. One of those meeting rooms is named Kånken and pays tribute to the Swedish brand Fjällräven’s Kånken bags, which have become true fashion icons around the world.

While employed at IW Agency in Stockholm, I created several feature wall artworks for Swedish-themed meeting rooms as
a small part of a larger interior design project for Google's Stockholm HQ. The idea was to show famous Swedish things and topics on the wall of meeting rooms, to act as a conversation starter for international meetings. One of those meeting rooms is named Kånken and pays tribute to the Swedish brand Fjällräven’s Kånken bags, which have become true fashion icons around
the world.

The idea

We have all seen them. On the subway, on airplanes, on hikes in nature, and in shopping malls. They are everywhere, and there seem to be as many colour and style variants as there are purposes for using a Kånken bag. The idea with the Kånken feature wall was to create a pattern from some of the many variations of bags and colors that Fjällräven have produced for the many style preferences of the their consumers.

Photographer:

Photo:

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© 2025 Sara Vesterlund

© 2025 Sara Vesterlund