10+
different clients
1+
different markets
5
years of
experience
10+
different clients
1+
different markets
5
years of
experience
12+
different clients
1+
different markets
5
years of experience
12+
different clients
1+
different markets
5
years of experience
12+
different clients
1+
different markets
5
years of experience
12+
different clients
1+
different markets
5
years of experience
About me
About me
About me
About me
About me
I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.
Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.
In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.
Since then, I’m working full-time as a freelancing Brand Designer, focusing on creating logos, branding and packaging design for German, Swedish and international clients.
My design approach
I believe that design should never just look pretty, it should always be based on strategic choices to attract the right audience, and achieve the long-term business goals.
That’s why my design process always includes a strategic phase, focused on understanding your brand's story, mission, business objectives, and competitors, that will lay the foundation for all concept ideas and designs decisions.
Why work with me?
By working with me, you'll get agency-level quality without all the bureaucracy. You'll communicate directly with me, which makes communication faster, decisions clearer, and the whole process more efficient and cost-effective. At each stage, I’ll clarify what input I need from you and share the creative steps I’ll be working on next, ensuring the design process remains smooth and stress‑free.
Brands I've worked with
I have worked on various projects for brands such as Arla, Arvid Nordquist, Blocket, Bozita, Castello, Cancerfonden, Google, Kelda, MGM+, Prime Video, and Santa Maria.
When I’m not designing
In my spare time, I love being in nature (especially hiking), spending time with friends and family, immersing myself in German and Bavarian culture, learning the German language, and watching movies, series, or Formula 1.
I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.
Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.
In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.
Since then, I’m working full-time as a freelancing Brand Designer, focusing on creating logos, branding and packaging design for German, Swedish and international clients.
My design approach
I believe that design should never just look pretty, it should always be based on strategic choices to attract the right audience, and achieve the long-term business goals.
That’s why my design process always includes a strategic phase, focused on understanding your brand's story, mission, business objectives, and competitors, that will lay the foundation for all concept ideas and designs decisions.
Why work with me?
By working with me, you'll get agency-level quality without all the bureaucracy. You'll communicate directly with me, which makes communication faster, decisions clearer, and the whole process more efficient and cost-effective. At each stage, I’ll clarify what input I need from you and share the creative steps I’ll be working on next, ensuring the design process remains smooth and stress‑free.
Brands I've worked with
I have worked on various projects for brands such as Arla, Arvid Nordquist, Blocket, Bozita, Castello, Cancerfonden, Google, Kelda, MGM+, Prime Video, and Santa Maria.
When I’m not designing
In my spare time, I love being in nature (especially hiking), spending time with friends and family, immersing myself in German and Bavarian culture, learning the German language, and watching movies, series, or Formula 1.
I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.
Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.
In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.
Since then, I’m working full-time as a freelancing Brand Designer, focusing on creating logos, branding and packaging design for German, Swedish and international clients.
My design approach
I believe that design should never just look pretty, it should always be based on strategic choices to attract the right audience, and achieve the long-term business goals.
That’s why my design process always includes a strategic phase, focused on understanding your brand's story, mission, business objectives, and competitors, that will lay the foundation for all concept ideas and designs decisions.
Why work with me?
By working with me, you'll get agency-level quality without all the bureaucracy. You'll communicate directly with me, which makes communication faster, decisions clearer, and the whole process more efficient and cost-effective. At each stage, I’ll clarify what input I need from you and share the creative steps I’ll be working on next, ensuring the design process remains smooth and stress‑free.
Brands I've worked with
I have worked on various projects for brands such as Arla, Arvid Nordquist, Blocket, Bozita, Castello, Cancerfonden, Google, Kelda, MGM+, Prime Video, and Santa Maria.
When I’m not designing
In my spare time, I love being in nature (especially hiking), spending time with friends and family, immersing myself in German and Bavarian culture, learning the German language, and watching movies, series, or Formula 1.