The Swedish coffee roastery Arvid Nordquist launches a new limited edition coffee every summer. This time, they wanted a summer design concept that could work for three consecutive years. The developed concept is rooted in the Swedish tradition of picking wildflowers and arranging beautiful bouquets on your outdoor coffee table.
I worked on this project while employed at IW Agency.
Design direction
The previous years’ design have all had images with blue background, so i
t was of great importance to keep recognition to the previous designs, by creating a blue appearance for the first year, and by keeping the old typefaces and layout.
Each subsequent edition introduced new details to the design, whether through color or motif, creating something fresh and intriguing for consumers every year.
Result
The client received a lot of positive feedback on the new designs from both resellers and customers. The coffee also sold out earlier than usual, which allowed the client to increase their batches. Due to the success, the concept was extended for two additional years.