Empowering brands through strategic design

Empowering brands
through strategic design

Empowering brands through strategic design

Empowering brands
through strategic design

Empowering brands through strategic design

Empowering brands through strategic design

Empowering brands through strategic design

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich. I specialise in logo design, branding, and packaging that help brands stand out and be remembered by their audience

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich. I specialise in logo design,
branding, and packaging that help brands stand out and be remembered by their audience

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich.
I specialise in logo design, branding, and packaging that help brands stand out and be remembered by their audience

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich. I specialise in logo design,
branding, and packaging that help brands stand out and be remembered by their audience

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich. I specialise in logo design,
branding, and packaging that help brands stand out and be remembered by their audience

Servus! Hi there! I’m Sara, a Swedish brand designer based in Munich. I specialise in logo design, branding, and packaging that help brands stand out and be remembered by their audience

Latest projects

Latest projects

Latest projects

Latest projects

Latest projects

Latest projects

Latest projects

Kelda

Packaging design

Yalla!

Packaging design

About me

About me

About me

About me

About me

About me

About me

I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.

Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.

In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.

I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.

Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.

In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.

I’m a Swedish graphic designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 20 different brands in 6+ different markets, including the Swedish, German and international market.

Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.

In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.

My services

My services

My services

My services

My services

My services

My services

Logo Design

Perfect for emerging businesses looking to build or refresh their brand with clarity, purpose, and memorability.

What's included:

Primary logo

Primary logo

Primary logo

Primary logo

Primary logo

Primary logo

Primary logo

Secondary logo(s)

Secondary logo(s)

Secondary logo(s)

Secondary logo(s)

Secondary logo(s)

Secondary logo(s)

Secondary logo(s)

Brand colour palette

Brand colour palette

Brand colour palette

Brand colour palette

Brand colour palette

Brand colour palette

Brand colour palette

Brand typography pairings

Brand typography pairings

Brand typography pairings

Brand typography pairings

Brand typography pairings

Brand typography pairings

Brand typography pairings

1-page usage guideline

1-page usage guideline

1-page usage guideline

1-page usage guideline

1-page usage guideline

1-page usage guideline

1-page usage guideline

Read more

Branding

Perfect for established businesses looking to build or refine a cohesive brand identity that drives recognition and trust.

What's included:

"Logo Design" deliverables

"Logo Design" deliverables

"Logo Design" deliverables

"Logo Design" deliverables

"Logo Design" deliverables

"Logo Design" deliverables

"Logo Design" deliverables

Brand strategy

Brand strategy

Brand strategy

Brand strategy

Brand strategy

Brand strategy

Brand strategy

Photography Style

Photography Style

Photography Style

Photography Style

Photography Style

Photography Style

Photography Style

Illustration Style

Illustration Style

Illustration Style

Illustration Style

Illustration Style

Illustration Style

Illustration Style

30+ page brand guideline

30+ page brand guideline

30+ page brand guideline

30+ page brand guideline

30+ page brand guideline

30+ page brand guideline

30+ page brand guideline

Read more

Packaging Design

Perfect for brands launching new products or refreshing existing ones to achieve a standout appearance.

What's included:

Design concept for X products

Design concept for X products

Design concept for X products

Design concept for X products

Design concept for X products

Design concept for X products

Design concept for X products

Print-ready files

Print-ready files

Print-ready files

Print-ready files

Print-ready files

Print-ready files

Print-ready files

PDF-previews

PDF-previews

PDF-previews

PDF-previews

PDF-previews

PDF-previews

PDF-previews

Digital mockups

Digital mockups

Digital mockups

Digital mockups

Digital mockups

Digital mockups

Digital mockups

Packaging guideline

Packaging guideline

Packaging guideline

Packaging guideline

Packaging guideline

Packaging guideline

Packaging guideline

Read more

Ready to elevate your brand?

Ready to elevate your brand?

Ready to elevate your brand?

Ready to elevate your brand?

Ready to elevate your brand?

Ready to elevate your brand?

Ready to elevate your brand?

© 2025 Sara Vesterlund

© 2025 Sara Vesterlund