Mika Matcha
Passion Project, 2025
Mika Matcha is a conceptual matcha powder brand that aims to help people find inner peace through the ritual of matcha. The brand’s purpose is expressed through every visual element—from a nature-inspired colour palette, minimalist layouts, haiku-style typography, product photography inspired by Zen gardens, and an overall sense of stillness—creating a sense of calm that begins even before the first sip.
Typography & pattern
The brand's typography and communication draw inspiration from haiku poetry, delivering messages through structured simplicity and intentional restraint. Every element serves a purpose, and the unnecessary is eliminated.
The patterns on packaging and other elements draw inspiration from the tranquility of zen gardens, embracing a minimalist and orderly aesthetic.
